Competitive Website Analysis
Internet Marketing Oregon recommends that you take action to be more aware of your direct competitors on the web, specifically websites which offer similar services or products. Why? The web provides a sales environment in which:
- Finding your direct competitor's websites is easy for your target market
- Comparison of products and services is easy for your target market on the web
- Customers have a tendency to return to websites where they can browse with ease (usable website)
- Customers also return to websites where information is abundant, relevant and always fresh
You may have gone to your competitor's websites already, but do you have the website feature and usability knowledge to examine the websites objectively?
A Competitive Website Analysis from Internet Marketing Oregon offers the following three ways to look at your website and your direct competitors:
- Competitive Website Feature Analysis
- Competitive Website Usability Analysis
- Competitive Website E-Business (or E-Commerce) Analysis
Competitive Feature Analysis
Let Internet Marketing Oregon analyze your competitor's websites and compare them to your website. Specifically, we examine what features your competitors have on their website that you do not have on your website. We also search for website best practices and advanced website capabilities and advantages. Utilize this information to choose whether or not implementing changes in your overall website strategy will give the return on investment you need to position ahead of your direct website competition.
Competitive Usability Analysis
Allow Internet Marketing Oregon to assess the usability of competitor's websites and compare them to yours. Do your direct competitors have sites that offer customers an easier time searching for information, services or products? Leverage the information from your Competitive Usability Analysis to make your customers purchase decisions more simple.
Competitive E-Business Analysis
Internet Marketing Oregon will emphasize and identify many of the hundreds of e-business best practices on file that you can substantially benefit from. How can you position yourself in the marketplace compared to your competitors on making sales, taking in leads, or achieving other quantifiable goals? How well do you present your offer to potential customers? Are you positive that you are doing a better job than your direct competitors?
Competitive Website Analysis Overview:
Once the issues have been identified from these different areas, it is up to you to take the action step about which issues to concentrate on. Internet Marketing Oregon will help you make this decision by providing you with a comprehensible and understandable report which educates you about competitive advantages that can improve results and reach goals. Most importantly your completely customized Competitive Website Analysis report will provide information to help you decide and take action.
Thank you for visiting our Competitive Website Analysis page and for taking the time to learn how Internet Marketing Oregon can assist you in positioning your website at the forefront of your industry, market or niche.
Contact Internet Marketing Oregon today for more information and pricing on Competitive Website Analysis.
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