Search Engine Position Report Statistics
Visibility Statistics (example below)
| Visibility Statistics | ||||
| First Place Rankings: 132 |
Top 5: 218 |
Top 10: 272 |
Top 20: 304 |
Top 30: 335 |
| Moved Up: 208 |
Moved Down: 23 |
Same: 104 |
Total: 335 |
Gain/Loss: 185 |
| Keywords: 67 |
Engines: 13 |
Visibility Score: 8230 |
Visibility Percentage: 31.5 |
|
This table provides an overview of the pages found in the top 1, 5, 10, 20, and 30 positions, as well as information about how many pages changed rank, the number of keywords and search engines that were analyzed, and visibility score and percentage.
Visibility Score
The Visibility Score table provide composite scores that can help you assess how well your site ranked overall on the queried search engines as well as how well it ranked.
The Visibility Score is calculated by assigning a point value to the highest position achieved on each search engine. A point value is only awarded to the positions 1 through 30, with a position of 1 being awarded 30 points, position 2 is worth 29 points, 3 is 28 points and so on through 30 which is given 1 point. The points are then summed for all engines queried in the mission.
The Visibility Percentage is calculated using the Visibility Score and dividing it by the maximum points available. Available points are calculated by multiplying the number of engines by the number of keywords. If the mission consisted of 2 engines and 2 keywords for each engine, then the maximum points possible would be 120, or 4 first place positions being awarded 30 points each.
Here is an example using 2 keywords on 2 search engines of a mission:
| Search Engine | Keywords | Position | Points |
| #1 | #1 | 2 | 29 |
| #1 | #2 | 7 | 24 |
| #2 | #1 | 28 | 3 |
| #2 | #2 | Not in first 30 | 0 |
| Total Points = 56 | |||
| 56 / 120 = .4666 or 46.66% | |||
Therefore, the Visibility Score for the above example
would be 56.
Therefore, the Visibility Percentage is 46.66%.
As a result, the higher the Visibility Percentage, the higher the visibility. If all 4 searches had returned a number one ranking, the Visibility Score would be 120 and the Visibility Percentage would be 100%. Don't worry if you do not ever achieve a 100% Visibility Score when targeting a large number of keywords. Few people reach or approach a "perfect" Visibility Score.
The purpose of this Visibiility Score is to simply give you a baseline for monitoring improvement over time. Obviously, the fewer keywords you target, the easier it will be to approach 100%. However, the greater the number of popular keywords you can achieve top rankings on within the major engines, the more traffic you can expect to receive. Search Engine Traffic and the Resulting Sales Should Be Your Ultimate Goal.
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